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公司如何通过品牌来发展客户关系呢?许多市场战略家相信,他们可以通过建立围绕品牌的在线社区来提升品牌实力。许多公司在互联网上建立了非商业品牌社区,它们想要开展与它们的忠实顾客的对话,并提供实时的消费者对消费者的交流。如果数字之路是培养品牌忠诚的正确路径的话,公司怎样才能培养基于品牌的社区呢?
How does a company develop its customer relationship through its brand? Many market strategists believe they can enhance their brand by creating an online community around the brand. Many establish noncommercial communities on the Internet that want to engage with their loyal customers and provide real-time consumer-to-consumer communications. How can companies develop brand-based communities if the digital road is the right path to brand loyalty?