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作为一家专业生产微生态制剂的公司,高博特尽管有很强的科研开发能力,但公司的核心班子都是科研人员,对于做市场、做广告并不专业。开拓市场,广告先行。做广告只有找广告公司。高博特问世8年,合作的广告公司很多,并且也很想有一家能够长期合作的广告代理公司。但是由于各种原因,尤其是目前国内广告业的现状,我们只能与某家广告公司进行某一方面较为单一的合作,如媒介购买、广告片制作、单一品牌某一单项的广告策划等。
As a company specializing in the production of probiotics, Gaobot despite the strong research and development capabilities, but the company’s core team of researchers, for the market, advertising is not professional. Open up the market, advertising first. Advertising is only looking for advertising agencies. Gaobot come out eight years, a lot of cooperation in advertising agencies, and would also like to have a long-term cooperation of the advertising agency. However, due to various reasons, especially the current situation of the domestic advertising industry, we can only carry out some single cooperation with an advertising agency in some aspects, such as media purchase, commercial production and single-brand advertising planning of a single brand.