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随着改革的日益深化、开放的全方位扩大和经济全球化时代的到来,企业宣传不能再沿用计划经济的眼光、尺度、方法去运作,而要运用市场经济的产业化的尺度、眼光和方法去经营。企业宣传需要经营的新思维,不然,你就可能谈不上有什么地位与作用,传统的优势也会丧失,就会一再陷于“在加强声中被削弱”的尴尬。长安汽车集团公司宣传部关于“经营宣传”的思考与实践,产生了广泛的影响,取得了良好的效果,在理论与实践上无疑具有创新的意义与价值。这里推出本刊记者就经营企业宣传为题对长安汽车集团公司宣传部刘跃部长所作的访谈,希望对读者有所启发。
With the deepening of reform, the all-encompassing opening up and the advent of an era of economic globalization, corporate propaganda can no longer follow the vision, norms and methods of a planned economy. Instead, it should use the industrial scale, vision and methods of a market economy Go to business Business advocacy needs to operate new ideas, otherwise, you may not talk about what status and role, the traditional advantages will be lost, it will again and again be caught in the “weakening of the sound to be weakened,” the embarrassment. The Propaganda Department of Chang’an Automobile Group Co., Ltd. has made a wide range of effects on the thinking and practice of “business promotion” and achieved good results. It undoubtedly has the significance and value of innovation both in theory and in practice. Interview with Minister Liu Yue, Propaganda Department of Changan Automobile Group Co., Ltd., about our company’s promotion, was launched here, hoping to give readers some inspiration.