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零售的根本就是通过为顾客提供不同的商品组合以满足其利益进而获得自己的利益。以零售商为主导的品类管理就是为实现这些目标而建立的标准化的有效方法。
Retail is simply to benefit customers by providing them with different product portfolios to meet their own interests. Retailer-led category management is a standardized and effective way to achieve these goals.