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经广泛征求意见,《公关世界》评出2002年中国公关10项要闻。这10项要闻是: 1、第四届中国国际公关大会在北京隆重举行。2002年6月26-27日,第四届中国国际公关大会在北京国宾酒店隆重举行,大会的中心议题是中国公关如何应对入世。外经贸部副部长龙永图、北京市副市长刘敬民、国际公关协会现任主席雅克·迪南、美国可口可乐公司全球副总裁、中国环球公关公司总经理等分别在大会上发表了主题演讲,与会的300多位代表也就中国公关如何应对入世问题做了深入的探讨。会议期间还隆重向第五届中国最佳公关案例大赛获奖者颁了奖。 2、国际公关巨头一半进入中国。据中国国际公关协会透露,截止到2002年3月,全球排名前
After extensive solicitation of opinions, “PR World” rated 10 top ten news stories in China in 2002. These 10 key facts are: 1. The 4th China International Public Relations Conference was held in Beijing. On June 26-27, 2002, the Fourth China International Public Relations Conference was held at the Ambassador Hotel in Beijing. The key topic of the conference was how to deal with China’s accession to the WTO. Long Yongtu, Vice Minister of MOFTEC, Liu Jingmin, Vice Mayor of Beijing, Jacques Dinant, current chairman of the International Relations Association, global vice president of Coca-Cola Company and general manager of China Global Public Relations Corporation delivered keynote speeches respectively at the conference More than 300 delegates also made in-depth discussions on how China’s PR should tackle the issue of accession to the WTO. During the meeting, it also solemnly presented the award to the winner of the 5th China Best Public Relations Case Contest. 2, half of the international PR giant to enter China. According to the China International PR Association, as of March 2002, the world’s top