论文部分内容阅读
字体设计是版式设计的一种重要的表达形式,一个好的版面离不开字体,作为版式设计三大要素之一的字体,始终贯穿着版式设计的各种版面模式。通过对创意字体在标志设计中的应用研究,从而以期达到对现代标志设计的研究,并对版面设计提供借鉴。通过对具体实例的分析来展现在当代标志设计中形式与美感的融合。所以以文字为中心的标志设计格局将成为标志设计贯穿始终的理念。也希望在当今社会不断快速发展的同时,使人们能够认识到汉字的博大精深源远流长的文化,使其得到继承创新。
Font design is an important form of layout design, a good layout is inseparable from the font, as one of the three elements of typographic design fonts, layout design throughout the layout of a variety of patterns. Through the research on the application of creative typeface in logo design, in order to reach the research on the modern logo design and provide reference to the layout design. Through the analysis of specific examples to show the contemporary logo design in the form and aesthetic fusion. Therefore, the text-centric logo design will be the symbol of design throughout the concept. At the same time, it is hoped that people will be able to recognize the profound and profound culture of Chinese characters and make them inherit and innovate at the same time as the rapid development of today’s society.