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在竞争日趋激烈的市场中,与客户建立并保持密切的关系能给公司带来更多的增长机会,但近年来,日渐流行的贴近客户策略却是知易行难。在强劲增长的同时,隐形冠军企业(鲜为人知但在全球市场居于领导地位的中小型企业)依然会采用多种手段,与客户建立并保持密切关系。很显然,他们拥有一个先天优势,那就是便于管理的企业规模。相比组织结构复杂、分工清晰的大企业而言,他们更容易与客户保持密切关系。这还不够,规模本身并不是决定性因素。
In an increasingly competitive market, establishing and maintaining close relationships with customers can create more growth opportunities for the company, but the growing popularity of customer-focused strategies in recent years has made it easy to know. At the same time as strong growth, the Invisible Champion, a small but well-established small and medium-sized enterprise in the global market, still uses a variety of tools to establish and maintain close relationships with its customers. Obviously, they have a natural advantage, that is, manage the size of the business. They are much more likely to stay in touch with their customers than big businesses with complex organizational structures and a clear division of labor. This is not enough, the scale itself is not the decisive factor.