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大型推广活动一般在产品上市阶段厂商搞得较多,通过大型推广活动,吸引了大量目标消费者参与,活动现场形成参与和购买热潮,传播产品和服务理念,形成口碑传播,在活动前后配合新闻炒作和广告将产品上市信息发布出去,以达到迅速启动市场的目的。 大型市场活动的组织策划包括以下内容: 一、通过市调分析初步确定活动的主题、内容、时间和活动场地。 1.首先要确定活动主题。主题的选择要与产品的媒体传播概念遥相呼应,通
Large-scale promotional activities usually involve more manufacturers in the product launch stage. Through large-scale promotional activities, a large number of target consumers are attracted to the event sites to participate in and purchase craze, spread products and service concepts, and form word-of-mouth communication, with news before and after the event Speculation and advertising will be released product listing information, in order to achieve the purpose of quickly launching the market. The organization and planning of large-scale market activities include the following: First, preliminary identification of the theme, contents, time and venue of the activity through market analysis. First, to determine the theme of the event. The theme of choice should be echoed with the concept of media communication products, links