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6月5日,由中国经典传播虎啸大奖组委会、易观国际、腾讯网、凤凰网和爱奇艺五家机构联合推出的《2013年中国明星数字商业价值白皮书》(以下简称“报告”)在江苏南京发布。该报告针对数字时代企业明星代言的新需求,对数字时代明星的商业传播价值进行了综合评估并加以排行,力图为企业寻找明星代言给出权
On June 5, “White Paper on the 2013 China Star Digital Commercial Value” (hereinafter referred to as the “White Paper on Digital Commercial Value of China”) jointly launched by the Organizing Committee of China’s Classic Transmission Tigers, Opinion International, Tencent Website, Fenghuang Wang and Aiqi Art, Report ") was released in Nanjing, Jiangsu. The report addresses the new needs of corporate celebrity endorsements in the digital age, conducted a comprehensive assessment of the commercial value of celebrities in the digital age and ranked, in an attempt to find celebrity endorsements for the business to give the right