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本套丛书包括《电信营销概述》、《电信服务与服务质量》、《电信大客户营销》、《宽带业务营销》、《电信增值业务营销》、《电信渠道与委托经营管理》共6个分册,是针对目前运营商关注而又亟待解决的问题,结合现代管理、经营与营销的理论,在总结几年来咨询与实践经验的基础上编写而成的,涵盖了当前电信营销的各个方面。本套丛书适用于各电信运营商营销及市场部人员,也可作为相关院校营销专业的参考用书。
This series of books includes a total of 6 chapters such as “Overview of Telecom Marketing”, “Quality of Telecom Services and Services”, “Major Customer Telecommunication Marketing”, “Broadband Business Marketing”, “Telecommunication Value-added Business Marketing”, “Telecommunication Channels and Entrusted Business Management” , Is aiming at the current operators’ concern and urgent problems to be solved. Combining with the theory of modern management, management and marketing, the article summarizes the past few years based on consulting and practical experience and covers all aspects of current telecom marketing. This series of books is applicable to all telecom operators marketing and marketing staff, but also can be used as a reference book marketing professional college.