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听说好几家电商公司的大哥自立门户创业,心里惊悚。B2C是烧大钱的苦活,淘宝、京东、当当都烧七八年了,还有人敢往上冲?前京东首席分析师刘爽一语点破:现在还敢冲,因为两个关键词。一是垂直,比如男装女装童装;一是自有品牌,比如Vancl、GAP、麦包包。二者相辅相成,只有前者,还是打不过综合性B2C,就像卖给亚马逊的Zappos。只有后者,一个品牌不能覆盖所有商品。垂直这一点其实好理解,但自有品牌这一点不好理解。美国有Vancl吗?似乎没有。但中国想复制Vancl的兄弟据说
I heard that several big business e-commerce company Independence portal business, heart thriller. B2C is burning hard money hard work, Taobao, Jingdong, Dangdang burn seven or eight years, and others dare to rush? Former Jingdong chief analyst Liu Shuang a breakthrough: Now dare to punch, because of two key words. First, vertical, such as men’s women’s wear children’s clothing; one is its own brand, such as Vancl, GAP, wheat bags. The two complement each other, only the former, or beat comprehensive B2C, just like Amazon Zappos. Only the latter, a brand can not cover all the goods. Vertical is actually a good understanding of this point, but this is not easy to understand its own brand. Does the United States have Vancl? But China wants to copy Vancl’s brother is said