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1、由于缺乏长期的文化策略和整体形象策划,以致无力控制市场、巩固市场、扩大市场——这是不少产品在行销中市场占有率低和生存期短的重要原因.产品营销在时间上和空间上的严重不足,概因缺乏经营上的长期性和整体性经营意识.2、在企业发展的时代,面对挑战和机遇,企业不仅要注意机制与体制的变革,而且务应注重经营资源的软开发,这是经营意识的变革.3、企业如同一条船,不能只注意造船、
1, Due to the lack of long-term cultural strategy and overall image planning, the inability to control the market, consolidate the market and expand the market - this is a lot of products in the marketing market share and low survival rate of the important reasons for product marketing in time And the serious lack of space, because of the lack of long-term business and overall management awareness.2, in the era of enterprise development, in the face of challenges and opportunities, companies should not only pay attention to the changes in the mechanism and system, but also should focus on business Resources of soft development, which is the business sense of change .3, a business like a boat, can not just pay attention to shipbuilding,