论文部分内容阅读
消费者愿意为健康、舒适的纯棉服装支付更高价格当消费者打算购买新的衬衫、连衣裙、短裤和其他服装时,却为如何挑选真正的棉制品头疼。许多零售商和品牌商推出实际上是合成纤维制成的高仿棉服装来迷惑消费者。但是,消费者依然喜爱真正的棉制品。棉质服饰受欢迎雅皮风格服装品牌Southern Proper创始人Emmie Howard认为品牌采用棉质面料的原因相当简
Consumers Willing to Pay Higher Prices for Healthy, Comfortable Cotton Apparel When consumers are planning to buy new shirts, dresses, shorts and other clothing, they are headache-makers on how to pick real cotton products. Many retailers and brands have deluded consumers by introducing high-imitation cotton garments made of synthetic fibers. However, consumers still love real cotton products. Cotton clothing popular Yapi style clothing brand founder of Southern Proper Emmie Howard think the brand reason for the use of cotton fabric is quite simple