树立企业良好口碑的对策分析

• 作 者: 梁莹莹
• 机 构: 中南财经政法大学工商管理学院 湖北武汉
• 出 处: 时代经贸(中旬刊)
• 发表日期: 2007年SA期
• 关键词: 员工激励 优质服务 对策分析 公益营销 企业文化 市场竞争 企业愿景 现有顾客 购买行为 品牌忠诚度

当今的市场竞争越来越激烈,拥有强大的核心竞争力的企业较易在世界众强中脱颖而出,这是企业争夺市场的硬件优势。如何建立企业的软件优势呢?树立企业良好的口碑,便是企业其明智之举。笔者分别从员工激励、优质服务和公益营销三个层面,谈谈如何树立起员工、消费者和社会公众的良好口碑,为企业美好的明天砌下坚固的基石。

In today’s increasingly fierce market competition, enterprises with strong core competitiveness are more likely to stand out in the crowd of the world, which is the hardware advantage for enterprises to compete for the market. How to establish the advantages of enterprise software? Establish a good business reputation, it is the company’s wise move. The author separately discusses how to establish a good reputation among employees, consumers and the general public from three aspects: employee motivation, quality service and public service marketing, laying a solid foundation for a better tomorrow for the enterprise.