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在媒体融合发展的重要关口,要实现传统媒体与新兴媒体从内容、渠道、平台到经营、管理的深度融合,关键是以技术驱动为突破,实现质变与跨越。文章着重阐述了电视媒体要以信息化、智能化为代表的新技术为主引擎,从传统传播服务模式向多媒体形态、多信息服务、多网络传播、多终端呈现的全业务服务模式演进,从而在媒体融合时代不断创造核心价值,满足用户需求,集聚跨行业资源,发展更多新的业态,推进电视行业全面升级。
At the crucial juncture of the media convergence and development, the key to realize the in-depth integration of traditional media and emerging media from content, channel and platform to operation and management lies in the breakthrough of technology-driven and qualitative change and leapfrogging. The article emphatically expounds that the TV media should take the new technology represented by informationization and intelligence as the main engine, and evolves from the traditional communication service mode to the multimedia service mode, multi-information service, multi-network communication and multi-terminal service mode. In the era of media convergence continue to create the core values to meet user needs, gather cross-industry resources, develop more new formats, and promote the TV industry to upgrade.