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九十年代以来,CI——Corporate Identity 企业形象在我国受到众多工商企业青睐,CI 浪潮正方兴未艾。然而,CI 设计目前在日美等西方国家已风潮渐退,代之而起的是与 CI 思想颇有不同的 CS 经营思想。CS 的基本思想CS 是 Customer Satisfaction 的缩写,意为“顾客满意度。”CS 经营思想的基本指导思想是:企业的整个经营活动要以顾客满意度为指针,要从顾客的角度、用顾客的观点而非企业自身的利益和观点来分析考虑消费者的需求,尽可
Since the 1990s, CI-Corporate Identity corporate image has been favored by many industrial and commercial enterprises in China. CI Wave is in the ascendant. However, the CI design is currently waning in western countries such as Japan and the United States, and it is a CS business idea that is quite different from CI. CS’s basic idea CS is the abbreviation for Customer Satisfaction, which means “customer satisfaction.” The basic guiding ideology of CS’s business philosophy is: the company’s entire business activities should be based on customer satisfaction as the indicator, from the perspective of customers, use The customer’s point of view rather than the company’s own interests and opinions to analyze and consider the needs of consumers, as far as possible