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《品牌传播》创意和产品是什么关系?在地产类广告中,创意是否同样重要?里刚所有的创作或者创意,都脱离不开产品。一个好的产品本身就是一个好的广告,比如说AND1篮球鞋在北美做的广告,就是同样的道理。产品即广告,广告即产品。地产类广告本身就是中国独有,它肯定具备了一些中国特色,也包含了中国人的价值观、土地观、消费观等等,如果照搬国外4A广告公司的理念方法工具来做地产广告,并不那么管用。尽管我个人比较坚信,一切创意不以销售为目
What is the relationship between “brand communication” and product? Are creative ideas equally important in real estate advertising? All of the creative or creative ideas in the past can not be separated from the product. A good product itself is a good ad, for example, AND1 basketball shoes in North America to do the ads, is the same reason. Product is an advertisement, an advertisement is a product. Real estate ads itself is unique to China, it certainly has some Chinese characteristics, but also includes the Chinese values, land concept, consumer attitudes and so on, if you copy the philosophy of foreign 4A advertising company tools to do real estate advertising, not So effective. Although I am more confident, all creativity is not for the purpose of sales