微利时代的困惑——浅析兼容机市场商户利润变迁

• 作 者: 枫林
• 机 构: Pophard编辑部
• 出 处: 大众硬件
• 发表日期: 2004年09期
• 关键词: 暴利时代 销售行业 品牌机 拒台 强制性产品认证 产品更新速度 垄断程度 国家认证 出售价格 宣传费用

十几年前,当计算机销售行业在国内初具规模时,我们习惯于将获得暴利的他们称之为“老板”;十几年后的今天,当兼容机市场风光不再时,我们又习惯于将小心经营方可维持薄利的他们称之为“小商户”。从春风得意到举步维艰,名称的变化意味着暴利时代已成为回忆,进入微利时代后他们却充满了困惑……

Ten years ago, when the computer sales industry started to take shape in China, we used to call them the “boss” who made huge profits. Today, more than a dozen years later, when the market for compatible computers is no longer visible, we are accustomed to They will be called “small businesspeople” if they are to be careful in their management to keep their profits small. From the spring breeze proud to difficult, the name change means that the era of profits has become a memory, into the meager profit era they are full of confusion ......