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建立铁路运输企业内部营销信息传播系统,必须解决好内部营销信息传播系统栏目设计、信息发布模式和Web服务器设立方法。因此,提出采用以用户为导向的营销原则和方法来设计内部营销信息传播系统栏目,采用分散发布信息的模式来加快内部营销信息传播系统的信息传播速度,并根据铁路运输企业组织结构来设立Web服务器。
To establish the internal marketing information communication system of railway transportation enterprises, we must solve the design of the internal marketing information communication system, the mode of information release and the method of setting up the Web server. Therefore, this paper proposes a user-oriented marketing principles and methods to design internal marketing information communication system columns, using distributed information model to speed up the internal marketing information dissemination system of information dissemination speed, and according to the railway transport enterprise organizational structure to set up the Web server.