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市场营销学是一门实践性很强的学科。对市场营销学课程教学效果评价的目的是要了解市场营销教学目标在日常教学中实现的程度。本文从市场营销教学评价的程序出发,试图评价市场营销教学的效果。
Marketing is a highly practical discipline. The purpose of marketing effectiveness evaluation of marketing course is to understand the extent to which marketing teaching objectives are realized in daily teaching. This article starts from the procedure of marketing teaching evaluation and attempts to evaluate the effect of marketing teaching.