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随着我国经济的迅速发展,我国一直在寻找一种与其经济的发展相融合的职业化教育发展模式,以便提高教学质量以及办学水平。现根据我国高等职业教育的发展需求对项目教学法在市场营销课程中的应用进行探讨研究。本文阐述了项目教学法在市场营销课程中实施的必要性,以及项目教学法在市场营销课程教学中的运用,最后对《市场营销基础》课程应用于项目教学法进行总结。
With the rapid development of our economy, our country has been looking for a model of professional education that integrates with its economic development so as to improve the quality of teaching and the level of running a school. Based on the development of higher vocational education in our country, the research on the application of project pedagogy in marketing courses is carried out. This article elaborates the necessity of implementing the project pedagogy in marketing courses and the application of project pedagogy in marketing course teaching. Finally, it summarizes the application of “basic marketing courses” to project pedagogy.