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8月9日上午10点,七夕节当天,红豆集团联姻永达传媒,重磅打造的“红豆·和谐号”品牌专列在京发车。此次“红豆·和谐号”发车是红豆集团借力高铁、乘势而上的又一大宣传举措,旨在利用高铁全冠名的媒体组合形式,将红豆七夕“情”文化与现代交通有效结合,全力打造国人了解红豆的新窗口。“红豆·和谐号”品牌专列发车仪式在北京南站发车层拉开帷幕。红豆集团党委副书记王竹倩、集团品牌文化部部长钱文
August 10 at 10 am, Tanabata day, Hongdou Group marriage Yongda media, heavy build “red bean harmony ” brand train departure in Beijing. The launch of “Red Bean Harmony” is another big publicity initiative of Hongdou Group taking advantage of high-speed rail. The aim is to make use of the high-speed rail full-title media combination to combine Red Star Tanabata Effective combination of modern transportation, to create a new window to help people understand Hongdou. “Red beans · Harmony No.” brand train departure ceremony started in the departure layer of Beijing South Railway Station. Wang Zhuqian, deputy party secretary of Hongdou Group, Qian Wen, head of the brand culture department of the Group