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新时期学术期刊在出版传播方面向其他行业学习先进经验将成为趋势,其中各行业对用户的权益让渡具有提升行业水平、提高用户忠诚度的作用,可以作为学术期刊出版传播所借鉴的切入点。本文结合已有理论与案例,对让渡这一法则进行了疏理与可行性分析,论证了学术期刊出版与传播上实施让渡的可行性与必要性。指出让渡在学术期刊出版传播中最主要的形式是话语权和选择权的让渡,使读者与作者等用户有充分参与表达的权利。要遵循互惠共赢的理念,与群体智慧相结合,并提出在实际操作中的一些实施策略,如积极参加科研社区交流,运用新媒体等平台渠道,掌握与优化信息流,改进审稿制度,增强用户的体验与参与感,扩大传播影响等。
Academic periodicals in the new period can learn advanced experiences from other industries in terms of publication and dissemination, and the transfer of rights and interests of users in various industries has the effect of promoting the industry level and enhancing user loyalty, and can be used as an entry point for the publication and dissemination of academic periodicals . Based on the existing theories and cases, this article analyzes the law of transfer and its feasibility, and demonstrates the feasibility and necessity of the transfer of academic periodicals in the process of publication and dissemination. It is pointed out that the most important form of transfer of academic journals in academic journals is the assignment of the right of speech and the right of choice and the full participation of readers and authors in the expression of the right. We should follow the concept of reciprocity and win-win, combine with group wisdom, and put forward some practical strategies in practice, such as actively participating in research community exchanges, using new channels such as media, mastering and optimizing information flow, improving reviewing system, Enhance user experience and participation, expand communication impact and more.