论文部分内容阅读
当笔者刚看到汇源卖给可口可乐的消息时,虽然感觉很是不舒服,但也没想说什么,因为这些年对我国的品牌失守现象已经司空见惯了(如小护士、大宝、中华牙膏等),没什么稀奇。可是,不知怎么的,最近这种心里不舒服的感觉愈甚,怎么也平静不下来了。盘点一下我国目前还健在的品牌和已经失守的品牌,再联想一下当今世界经济的竞争格局以及未来中国经济特别是中国的企业及其品牌的未来,不禁要冒出一身冷汗。面对即将被移主的汇源品牌,一些不愿说的话,此时也不得不一吐而快了。
When I just saw Huiyuan sold Coca-Cola news, although it is not feeling very comfortable, but I did not want to say anything because of these years, the fall of our brand has become commonplace (such as a small nurse, Dabao, China toothpaste, etc.) No wonder. However, somehow, the more this feeling of heart uncomfortable recently, how calm down. Take a look at the brands that China is still alive and the brands that have fallen behind, and then think about the competitive landscape of the world economy and the future of the Chinese economy, especially the Chinese enterprises and their brands, can not but make a cold sweat. In the face of the Huiyuan brand that will soon be relocated, some are reluctant to say anything and have to spit at this time.