【摘 要】
：
自媒体的发展是社会信息技术水平提高的必然结果,对自媒体的应用能力决定着市场整合营销发展的现状,尤其是市场资源利用率比较低下,资源浪费严重的前提下,必然促使自媒体这一
【机 构】
：
邢台职业技术学院,河北经贸大学校办,
论文部分内容阅读
自媒体的发展是社会信息技术水平提高的必然结果,对自媒体的应用能力决定着市场整合营销发展的现状,尤其是市场资源利用率比较低下,资源浪费严重的前提下,必然促使自媒体这一市场整合营销的工具得到进一步迅速发展,在充分发挥自媒体的时效性、高效性以及广泛性等特征的同时,进一步保障市场资源的高效利用,突出自媒体精准定位宣传营销的优势特点等,满足当前社会市场经济发展的需求。
Since the development of the media is an inevitable result of the improvement of social information technology, the application of self-media determines the status quo of market integration and marketing development, especially under the condition of relatively low market resource utilization and serious waste of resources, A tool for market integrated marketing has been further developed rapidly. While giving full play to the characteristics of timeliness, efficiency and extensiveness of the media, the tools for market integrated marketing further ensure the efficient use of market resources, highlight the advantages and characteristics of media marketing, Satisfy the current social market economy development needs.
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