内容制胜 才能“天下无双”

• 作 者: 胡春凌
• 机 构: 天津卫视频道,天津卫视广告运营中心,
• 出 处: 声屏世界·广告人
• 发表日期: 2013年04期
• 关键词: 综艺娱乐节目 电视节目市场 综艺节目 电视荧屏 中国电视传媒 天津卫视 运作水平 品牌节目 制作团队 大幕

经历了刚刚过去的2012年,我们深切的感受到,对于中国电视传媒广告市场来说,一个新时代的大幕正在徐徐拉开。纵观2012年的电视节目市场,虽然“限娱令”的出台对电视剧和综艺节目的播出形成了一定的限制,刺激了大批其他类型节目的诞生,但是从收视的角度来看,综艺娱乐节目的表现仍然标志着一个电视台的实力和运作水平。随着职场类节目一度走俏,模仿秀“回锅”逆转,音乐选秀绝处逢生,整个电视荧屏开始热闹起来。

After 2012 just passed, we deeply feel that the curtain of a new era is slowly being opened up for the Chinese television media advertising market. Looking at the TV program market in 2012, although the introduction of the “limited entertainment order” has imposed certain restrictions on the broadcasting of TV dramas and variety shows, stimulating the birth of a large number of other types of programs, from a viewing point of view, The performance of variety entertainment still marks the strength and level of operation of a television station. With the popularity of workplace shows, mimicry show “back to pan” reversal, the music draft survived, the entire TV screen began to lively up.