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2013年是未来广告全力构建全媒式营销平台,力争为客户提供一站式体育营销策略服务的关键性一年。经过两年多的业务调整,我们已经明确了“体育营销”的战略大方向,并且愈加准确的把控体育营销的整体节奏,打破以往单纯的电视体育营销模式,逐渐渗透到整个体育产业,从赛事策划、广告形式创新、新媒体营销、上游资源合作等体育产业链各个环节全面发力,拓展业务合作范围,开发媒体经营渠道,逐步构建起体育营销的全媒平台。
2013 is the crucial year for advertising in the future to build an all-media marketing platform and strive to provide one-stop sports marketing service to customers. After more than two years of business adjustment, we have clearly defined the strategic direction of “sports marketing” and increasingly controlled the overall rhythm of sports marketing to break the pure television sports marketing model in the past and gradually penetrated into the entire sports industry , From all aspects of the sports industry chain such as event planning, innovation in advertising form, new media marketing and upstream resources cooperation, to develop the scope of business cooperation, develop media business channels and gradually build a full-media platform for sports marketing.