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前瞻观点:2007年TNT将在广州及其他三个城市组建直复营销团队。中国市场被其寄予了更大的期待。随着“亿向”数据库规模的不断扩大,覆盖区域的继续延伸,将使TNT有能力为合作伙伴提供更广、更有效的本土化直复营销服务。同时,TNT也将把标准化的直复营销服务推广到更多的城市。2006年影响力:2006年,TNT直复营销见证了直复营销业在中国市场的快速发展和巨大潜力。TNT在上海建立的中国首个消费者特征“亿向”数据库,如今已储有180万消费者数据,其中拥有100万上海家庭数据,覆盖了约20%的上海家庭。
Prospective point of view: In 2007, TNT will set up a direct marketing team in Guangzhou and three other cities. The Chinese market has been placed on its greater expectations. With the continuous expansion of the “Billion” database and the continuous extension of the coverage area, TNT will be able to provide its partners with a wider and more effective localized direct marketing service. At the same time, TNT will also promote standardized direct marketing services to more cities. 2006 Influence: In 2006, TNT Direct Marketing witnessed the rapid development and great potential of direct marketing in the Chinese market. TNT’s first consumer feature in China, “Billion”, was created in Shanghai and now has 1.8 million consumer data, including 1 million Shanghai family data, covering about 20% of Shanghai households.