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著名报人赵超构曾说:“新闻是报纸的灵魂,副刊是报纸的面孔,报纸耐看不耐看,主要看副刊。”今天,互联网环境下,新兴媒体大行其道,读者获取信息的渠道越来越多。纸媒在这股势不可挡的浪潮中,纷纷“出招”寻求出路。报纸副刊作为报纸的重要组成部分,如何在国家推动全民阅读的背景下,扬长避短,办出特点和亮点,吸引并锁定读者的目光,值得我们研究和思考。本文仅以《凉山城市新报·大凉山》文化副刊为例,作一个初
Zhao Chao, a famous newspaper reporter, once said: “News is the soul of the newspaper. The supplement is the face of the newspaper, and the newspaper is repulsive. It mainly depends on the supplement.” Today, emerging media are gaining popularity in the Internet environment and readers are getting more and more channels of information many. Paper media in this unstoppable wave, have “move ” to find a way out. As an important part of the newspaper, how to make good use of the advantages and disadvantages of newspapers and magazines and how to attract readers ’eyes and lock their eyes on readers’ reading? This article only to “Liangshan City Daily News” Liangshan culture supplement, for example, as a beginning