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随着北京奥运的日益临近,如何搞好奥运报道越来越引起媒体同仁的关注和重视。为了深入探讨这一问题,《学刊》编辑部举办了广电媒体与奥运报道笔会,约请业界和学界的有关领导和专家、学者撰写了有关广播电视媒体如何做好北京奥运报道的文章。本期《聚焦》栏目刊发了《中国广播电视学刊》主编张振华、北京奥运会媒体部副部长高长力、中央电视台体育中心主任江和平、北京电视台台长刘爱勤、中国传媒大学郑世明和张龙撰写的文章。张振华的文章运用辩证思维,高屋建瓴地从国际化表达与内闭式思维、硬件与软件、为一时一地与为全国长远、奥运奖牌与体育精神、为谁加油、奥运会与残奥会、冷与热、誉与毁九个方面论述了奥运传播的理念,对广电从业人员做好北京奥运报道具有一定的理念启迪作用。高长力在文中呼吁,我国广播电视工作者要切实遵守国际惯例和奥林匹克规则。江和平在文章中强调一定要尊重并保护奥运转播权。刘爱勤从奥运会主办城市电视媒体的角度谈了北京电视台的有关工作和想法。郑世明、张龙的文章论述了奥运会开幕式和谐传播理念问题。
With the Olympic Games in Beijing getting closer, how to improve the coverage of the Olympic Games has drawn more and more attention from the media colleagues. In order to explore this issue in depth, the editorial department of the Journal held the radio and television media and the PEN conference. The leaders and experts and scholars from the industry and academia were invited to write an article on how the radio and television media should cover the Beijing Olympics. In the current issue of Focus, Zhang Zhenhua, chief editor of China Radio and Television Journal, Gao Changli, vice minister of Beijing Olympic Games Media Department, Jiang Heping, director of CCTV Sports Center, Liu Aiqin, director of Beijing Television Station, Zheng Shiming and Zhang Long, Communication University of China The article. Zhang Zhenhua’s article uses dialectical thinking. From the international expression and the closed-door thinking, hardware and software, the article expounds the Olympic medal and sportsmanship, the Olympic Games and Paralympics, the Olympic Games and Paralympics, Hot, reputation and destruction of nine aspects of the concept of the Olympic Games dissemination of radio and television practitioners do a good job in Beijing Olympic coverage has a certain enlightenment. In his speech, Gao Zongli urged radio and television workers in our country to earnestly observe international conventions and Olympic rules. Jiang Heping stressed in the article that we must respect and protect the Olympic rights. Liu Aijin talked about the work and ideas of Beijing Television Station from the perspective of hosting the city television media during the Olympic Games. Zheng Shiming, Zhang Long’s article discusses the concept of harmonious communication at the opening ceremony of the Olympic Games.