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随着我国网络广告的高潮迭起,网络广告中的一些虚假、夸大、误导消费者的现象也大量出现,这严重破坏了市场正常秩序,影响了我国网络广告市场的快速健康发展。本文就从我国网络广告入手,分析了当前我国网络广告现状,并提出了加强我国网络广告管理的策略,旨在促进我国网络广告健康有序地发展。
With the climax of online advertising in our country, there are some false, exaggerated and misleading consumers appearing in online advertising, which seriously undermines the normal market order and affects the rapid and healthy development of online advertising market in our country. This article starts with the online advertisement in our country, analyzes the present situation of the online advertisement in our country, and puts forward the strategy of strengthening the management of the online advertisement in our country, aiming to promote the healthy and orderly development of the online advertisement in our country.