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伴随微博在人们生活中日益流行,利用微博进行营销也成为目前酒店业最为热衷的营销手段。微博不但可供人们进行交流,还可以让电商进行销售与宣传。酒店行业是旅游产业不可分割的重要部分,其日趋稳定的发展以及越来越激烈的市场竞争,使得微博的优势也日益突出,深受酒店经营管理者的欢迎。
With the increasingly popular microblogging in people’s lives, the use of microblogging marketing has also become the hotel industry’s most keen marketing tool. Microblogging not only for people to communicate, but also allow e-commerce sales and promotion. The hotel industry is an integral part of the tourism industry. With its steady development and increasingly fierce market competition, the advantages of Weibo have also become increasingly prominent, which are well received by hotel managers.