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家电厂商对形势的判断都应该有一个清醒的认识,目前国内整个宏观形势受国际货币资本影响,绝不是单纯依靠政策就能调整过来。对此,厂商需要真正的做出“御寒”准备。对于厂家来讲,此时不能头脑发热,给代理商定过高难度的增长指标,今年下半年能够保持与去年同期平衡即可,过高指标的实现不切实际。反之,代理商也不要因为厂家压货、害怕丧失代理权盲目吞吐,一定要设法做好厂家的工作,要把现有库存做及时清理,越早越好,越快越好,越多越好。千万不能因为厂家压力而盲目撑大自己的肚皮。
Appliance manufacturers on the situation should have a clear understanding of judgments, the current domestic macroeconomic situation affected by international monetary capital, not by relying solely on policies can be adjusted over. In this regard, manufacturers need to really make “warm” ready. For manufacturers, at this time can not mind fever, agents have set tough targets for growth, the second half of this year to maintain balance with the same period last year, the realization of high targets unrealistic. On the contrary, agents do not because manufacturers Yahuo, afraid of loss of agency blind blind throughput, we must try to do a good job of manufacturers, to make timely inventory of existing inventory, the sooner the better, the sooner the better, the more the better . Do not blindly support their belly because of factory pressure.