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通过分析中国对亚洲主要旅华客源市场的吸引力和限制性市场因素,运用SWOT框图进行市场力量综合对比,以理想市场运作模式演绎出现实市场运作模式,指出根据中国独有旅游资源的优势,通过完善旅游市场运行机制,强化可替代旅游产品的国际竞争力,是促进市场机会最大,市场优势最强的潜力模式.
By analyzing the attractiveness and restrictive market factors of China to major tourist markets in Asia, we use the SWOT diagram to make a comprehensive comparison of market forces and deduce the actual market operation mode with the ideal market operation mode. It is pointed out that based on the advantages of China’s unique tourism resources By improving the operation mechanism of the tourism market and strengthening the international competitiveness of alternative tourism products, it is a potential model to promote market opportunities and maximize market advantages.