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广告关系到商品的销量和知名度,药品广告不仅如此,还关系到人民群众的身心健康。本文在比较2015版广告法和1994版广告法基础上,说明广告法的变化更新。广告在商品营销中起着重要作用,药品作为特殊的商品,其销量与药品广告和医药公司的营销手段有着必然联系。随着社会的发展进步,立法机构也会根据社会出现的新情况和新问题对原有法律进行修订。广告法涵盖所有商品,药品是特殊商品,药品广告关系广大广告受众的身心
Advertising related to sales of goods and visibility, drug advertising is not only that, but also related to the people’s physical and mental health. This article, based on a comparison of the 2015 Advertising Law and the 1994 Advertising Law, shows the changes in the advertising law. Advertising plays an important role in the marketing of commodities. As a special commodity, the sales of drugs have a certain relationship with the marketing methods of pharmaceutical advertising and pharmaceutical companies. As society develops and advances, the legislature will also revise the existing laws in the light of new situations and new problems that have arisen in society. Advertising law covers all the goods, medicines are special goods, drug advertising relationship between the vast majority of advertising audiences