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进入大数据时代,传统媒体在与以互联网为代表的新媒介浪潮的碰撞中不断变革,顺应广告主越来越精准的投放要求和数据指标,电视媒体也在逐渐走向专业化的进程。原本以电视品牌为基础的综合性频道的竞争优势和价值式微,广告主转而趋向选择更加专业化、精准程度更高、投资回报率更优的媒体进行合作。作为当地最具影响力的区域性媒体,天津电视台一直致力于打造更加专业化、品牌化的频道组。立足当下,天视更加注重如何拉动客户的市场销售,并且不断
Entering the era of big data, the traditional media has been constantly changing in the collision with the wave of new media represented by the Internet. In response to more and more precise delivery requirements and data indicators of advertisers, the television media are gradually moving toward a specialization process. Originally based on the television brand-based comprehensive channels of competitive advantage and value of the decline, advertisers tend to choose more specialized, more accurate, better return on investment media cooperation. As the most influential regional media in the region, Tianjin TV Station has always been committed to creating a more professional and branding channel group. Based on the moment, Skyvision pay more attention to how to stimulate customer sales, and continue