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本文基于作者前期应用语篇-历史分析法构建的宏观、中观、微观相互支撑、连接互构的分析框架,聚焦中、英、美大学机构身份建构的微观话语策略分析,以话语建构策略的数据分布呈现差异化的大学机构身份话语建构模式、揭示大学机构身份话语建构共同遵循的规律、展现各高校的个性特征、探索高校机构身份的话语建构模式及其策略差异。此项研究比较不同社会文化语境下大学身份建构话语策略,不仅是机构身份话语建构过程研究在理论及实践方面的新尝试,对于当前我国重点高校建构与“世界一流大学”同步的高等教育话语体系亦有启示意义。
Based on the author’s early application of discourse - historical analysis of macro, meso, microscopic mutual support and interoperability analysis framework, focusing on institutions of higher learning institutions in China, Britain and the United States, the microscopic discourse strategy analysis, construction of discourse strategy The distribution of data shows a differentiated model of college identity discourse construction, revealing the common rules followed by identity discourse building of university institutions, showing personality characteristics of colleges and universities, and exploring discourse construction patterns and tactical differences of institutional identities in colleges and universities. This study compares university identity construction discourse strategies under different socio-cultural contexts. It is not only a new attempt in theoretical and practical research on the process of constructing institutional identity discourse, but also an advanced attempt to construct a “first-class university in the world” Educational discourse system also has implications.