论文部分内容阅读
(二)转变的革命性以往人们普遍认为,“企业的目标就在于通过向消费者提供产品和服务,使企业获得利润”。很明显,这种观点无疑是把获得利润当成是企业经营中最重要的事情,消费者在企业的经营活动中只不过是企业获得利润的手段和工具而已。企业导入 CI 战略时,目的就非常明确。塑造鲜明的企业个性,树立良好的企业形象,以利于公众的识别。其实质上,只不过是为了企业能在激烈的市场中占有更大的份额,获得更丰厚的利润而已。企业导入 CS 战略以后,顾客满
(B) the revolutionary change In the past it is generally believed that “The goal of the enterprise is to make the enterprise profit by providing products and services to consumers ”. Obviously, this point of view is undoubtedly the profit as a business management is the most important thing in the business activities of consumers in the enterprise is only means and tools for profit. When importing CI strategy, the purpose is very clear. Create distinctive corporate personality, establish a good corporate image, in order to facilitate public identification. In essence, it is only for enterprises to occupy a greater share of the fierce market and obtain more lucrative profits. After the enterprise introduces CS strategy, the customer is full