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1991年,《广州日报》社从在该年度刊登于该报的广告作品中,聘请来自中国内地的知名广告专家、学者进行优秀广告作品评选,参评作品分为企业广告(企业形象广告和公益广告)、商品广告(产品广告与劳务广告)两大系列。1993年,参评作品除该年度刊登在《广州日报》的广告,也包括广东省广州市部分电视广告和广播广告。1994年参评作品包括了中国内地大部分日报社及部分当时知名度较高的广告公司的送选作品。1998年《广州日报》奖面向中国内地广告公司、报业征集参评作品,参评作品只限于平面广告。1998年中国广告协会报纸委员会、中国报业协会广告工作委员会开始与《广州日报》社共同举办此奖。
In 1991, the “Guangzhou Daily” agency published advertisements in the newspaper from that year, employing well-known advertising experts and scholars from the Mainland of China to select outstanding advertisements. The entries were divided into corporate advertisements (corporate image advertisements and public service advertisements. ), product advertising (product advertising and labor advertising) two series. In 1993, in addition to the advertisements published in the “Guangzhou Daily” in that year, the participating works also included some TV commercials and radio advertisements in Guangzhou City, Guangdong Province. The 1994 entries included the works sent by most of the daily newspapers in mainland China and some of the most prominent advertising companies at the time. In 1998, the “Guangzhou Daily” Award was collected for advertisements and newspapers from mainland China. The entries were limited to print ads. In 1998, the Newspaper Committee of the China Advertising Association and the Advertising Commission of the China Press Association began co-hosting this award with the Guangzhou Daily.