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据报道:进入1994年,全国报纸发行量比去年同期大约减少20％。然而,广州日报在激烈的报刊发行竞争中,尽管报价由每份0.3元提至0.4元,升幅为33％,发行量却比去年同期增长9.15％。 对此,许多新闻界同行向我们打探个中奥秘:你们是不是大幅度削减广告版面?不是。今年1月与去年同期相比,广州日报的广告收入增长92％。你们是不是靠“行政命令”保证单位收订?不是。广州
It is reported that in 1994, the national circulation of newspapers was reduced by about 20% over the same period of last year. However, in the fierce competition for the publication and distribution of newspapers and periodicals, Guangzhou Daily rose 33% from RMB0.3 to 0.4, while its circulation increased 9.15% over the same period of last year. In response, many journalistic colleagues are asking us to find out about the mysteries of China: Are you drastically reducing advertising layouts? Compared with the same period of last year, the advertising revenue of Guangzhou Daily increased 92%. Did you rely on the “administrative order” to guarantee the unit booking? Guangzhou