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河南省拥有丰厚的文化底蕴与丰富的旅游资源,但如何从旅游资源大省转变为真正意义上的旅游强省,不仅需要硬件上的加强,更需要做好旅游形象传播。如何更加突出地展现河南的文化内涵与历史底蕴,对河南省的旅游发展具有重要意义。旅游业的迅猛发展为经济发展提供了巨大动力,凭借其良好的发展前景,旅游业现已成为各省发展备受重视的产业之一。随着消费者文化水平的提升与消费价值观的日益多元化,旅游形象在如今成了旅游目的地竞争力的主导形式之一,河南省旅游业要想在这个由消费者主导的旅游市场占据一席之地,不仅需要一个良好的旅游形象,更需要将其准确传播给消费者。
Henan Province has a rich cultural heritage and abundant tourism resources. However, how to transform from a large province of tourism resources to a truly powerful province of tourism requires not only strengthening the hardware but also spreading the tourism image. How to show Henan’s cultural connotation and historical details more prominently is of great significance to the tourism development in Henan Province. The rapid development of tourism has provided tremendous impetus to economic development. With its good development prospects, tourism has become one of the most important industries in various provinces. With the improvement of consumers’ cultural level and the increasing diversification of consumer values, tourism image has now become one of the dominant forms of competitiveness of tourist destinations. Henan’s tourism industry needs to occupy a place in this consumer-led tourism market , Not only need a good tourist image, but also need to be accurate dissemination to consumers.