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人们常说:“文章开头难”,从事新闻写作的同志更有这样的体会。不仅是初学新闻写作的人,即使是一些老记者,也常常因一篇新闻的导语,而感到“难为”。英国新闻学者威廉·梅茨说:“导语是记者展示其杰作的橱窗,读者和编辑以及新闻系的讲师都会自然设想,如果记者未能在导语中表现出水平,那么,他就没有水平。”新闻导语之所以难为,因为导语的十几个字或几十个字,选准了事实就为全篇定下了基调,事实选择得当与
People often say: “The beginning of the article is difficult,” and comrades engaged in news writing have such an understanding. Not only is it a beginner news writer, even some old journalists, often feel ’unbearable’ because of a news article. William J. Metz, a British journalist, said: “The lead is a window where journalists present their masterpieces. The readers and editors as well as the lecturers in journalism naturally assume that if a journalist fails to demonstrate his level in the lead, he is not at all proficient.” The reason why the news guide is difficult, because the lead of more than a dozen words or dozens of words, selected the fact that the whole chapter set the tone, the fact that the choice is appropriate