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随着经济全球化、一体化发展趋势的加快,世界市场竞争空前加剧,“广告大战”是其典型的表现,20世纪可以说是“广告世纪”。然而在数字化时代到来的21世纪将会是怎样的广告世界呢?21世纪各种卫星网络将使世界变小,把世界上的人们聚到一起,形成一个地球村,国际互联网将作为世界上最大的信息媒体、最大的销售商和最厉害的销售手段,电子购物将更加普及。21世纪的销售商和广告业主将面临新的挑战和机遇。
With the acceleration of economic globalization and the trend of integrated development, competition in the world market has become more unprecedented. The “advertising war” is a typical example of this. The 20th century can be regarded as the “advertising century.” However, in the digital age, what is the advertising world in the 21st century? The various satellite networks in the 21st century will make the world smaller and bring people from all over the world together to form a global village. The Internet will serve as the largest Information media, the largest vendors and the most powerful sales tools, e-shopping will be more popular. 21st century vendors and advertisers face new challenges and opportunities.