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本刊讯:近日,品牌咨询机构Interbrand在上海星河湾大酒店发布2013最佳中国品牌价值排行榜,杏花村汾酒再次入围榜单。这是该机构第六次针对中国市场,运用国际通行的品牌价值评估方法,独立评选出最具价值的50个中国品牌。该机构自1984年起在行业内开创品牌价值的研究,其分析体系被公认为具有特殊战略管理价值的工具。此次评选采用经过第三方独立审计的财务资料,以及广泛的消费者研究结果,被誉为中国品牌发展的坐标。杏花村汾酒在这份榜
News: Recently, the brand consultancy Interbrand released in Shanghai Chateau Star River 2013 best Chinese brand value list, Heng Fa Chuen Fen once again finalists list. This is the sixth time the agency for the Chinese market, the use of internationally accepted brand value assessment method, the independent selection of the most valuable 50 Chinese brands. Since 1984, the agency has pioneered the research on brand value in the industry and its analytical system has been recognized as a tool of special strategic management value. The selection uses third-party independent audited financial information, as well as a wide range of consumer research results, known as the development of China’s brand coordinates. Heng Fa Chuen Fen in this list