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市场策略主要由以下几部分构成:一、营销计划书营销计划书是指导整个营销工作的最基础的政策文件,是非常有效的营销工具,所有营销工作都依此来展开,属于营销工作中的重头戏。营销计划书往往分为六大部分。1、营销环境分析,内容包括宏观环境分析如经济形势、历史人文、法律法规、行业动态等;微观环境分析如竞争对手分析、供应商分析、市场容量、市场结构、产品生命周期、经销商分析等。2、消费行为分析,详细了解消费者的需求以便针对性制订相应策略。内容有消费人群分析、消费心理分
The market strategy is mainly composed of the following components: 1. Marketing plan The marketing plan is the most basic policy document that guides the whole marketing work. It is a very effective marketing tool. All marketing work is carried out in this way and belongs to the marketing work. The highlight. Marketing plans are often divided into six parts. 1. Analysis of marketing environment, including macro-environmental analysis such as economic situation, historical culture, laws and regulations, industry trends, etc.; micro-environment analysis such as competitor analysis, supplier analysis, market capacity, market structure, product life cycle, and dealer analysis Wait. 2, analysis of consumer behavior, detailed understanding of consumer needs in order to develop appropriate strategies. Content analysis of consumer groups, consumer psychology