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诺基亚的故事给我们带来了两个简单而重要的启示:一、在行业边缘寻找未来;二、创造新公司去参与新的游戏。近期,我在北欧国际管理学院讲授阿里巴巴的营销时谈到一个话题:像阿里巴巴这样的公司从苹果公司是学不到什么东西的,因为阿里巴巴本来就知道苹果成功的秘诀——通过创新和执行迅速地站到行业顶端。阿里巴巴需要学会的,是如何成为一棵常青树。阿里巴巴更应该去研究在一次又一次的经济萧条、世界大战、通货膨胀以及政治、经济和技术等方面的冲击下,诸如通用电气和飞利浦这样的公司是如
Nokia’s story brings us two simple but important implications: First, look for the future at the edge of the industry; Second, create a new company to participate in new games. Recently, I talked about the topic of Alibaba marketing at the Nordic Institute of International Management: Companies like Alibaba can not learn anything from Apple because Alibaba knew the secret of Apple’s success - through innovation And executive quickly to the top of the industry. Alibaba needs to learn how to become an evergreen tree. Alibaba should go even further to study the impact of time and again depression, world war, inflation and political, economic and technological issues on companies such as General Electric and Philips