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1992—1993年电视季节刚过一半,对电视网及其观众来说情况都不太妙。观众人数继续下降。从去年这时候起,美国三大广播公司的观众又减少了4%。然而,有线电视系统(如ESPN、CNN、TNT、MTV等有线电视公司)的观众人数比去年上升了8%。造成这种情况的原因很多,其中多数原因跟电视领域出现的趋势有关,如有线电视频道狂增以及盒式磁带录像技术的采用。但是电视网管理人员承认,他们播放的节目不吸引观众也是其生意萧条的一个原因。美国广播公司的一位负责推销和研究的副总裁认为,各家广播公司在星期六晚上播送节目共同出现失误,以及全国广播公司的观众在星期四晚上大幅度减少,是今年广播电视系统观众减少的两大原因。而观众经常指出的另一个原因是其节目安排缺乏连贯性。今年开播的90个左右的固定连续剧节目中,有三分之一被取消,或播放时间作了变动——这使观众更难找到他们喜爱的节目。在今年为期30周的电视季节中,每天在黄金时间播
The television season, just over half of 1992-1993, is not good for the television network and its viewers. The number of viewers continued to decline. From this time last year, the number of viewers in the three major U.S. broadcasting companies decreased by another 4%. However, the number of viewers on cable systems such as cable television companies ESPN, CNN, TNT and MTV rose 8% from last year. There are many reasons for this, most of which are related to the trend in television, such as the proliferation of cable channels and the adoption of videocassette recorders. However, television network executives acknowledge that the reason they do not reach the audience with their shows is one reason why their businesses are sluggish. A vice president of marketing and research at ABC said that the common pitfalls of broadcasters broadcasting programs on Saturday nights and the sharp decline in NBC audiences on Thursday night were caused by the diminished audience for radio and television systems this year Big reason. Another reason why viewers often point out is the lack of coherence in programming. About one-third of the 90 or so fixed-play shows on the air this year have been canceled or broadcast times have changed - making it more difficult for viewers to find their favorite shows. In this year’s 30-week TV season, every day in prime time broadcast