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多年与国外品牌合资的经验使得国内汽车企业的工艺、研发、品牌管理水平有了质的飞跃。但是品质形象的缺失,已成为众多企业难以逾越的发展障碍。未来10年必须改变一味追求效益和成本的发展模式,重振品牌,再塑形象。在国内各大汽车企业中,广汽的自主品牌起步较晚,却选择了从竞争最为激烈的中高级车切入市场。在各地热议公务车采购时,广汽传祺以“C级车的平台,B级车的品质,A级车的价格”倍受公务车市场青睐。我们不仅要问,广汽的中国品牌是如何炼成的?传祺能否再写广汽集团的传奇?为此,本刊深入广汽乘用车公司采访,实地考察,六问传祺......
Years of experience with joint ventures with foreign brands made the leap forward in the technology, research and development, and brand management of domestic automobile enterprises. However, the lack of quality image has become an insurmountable obstacle to development for many enterprises. The next 10 years must change blindly the pursuit of efficiency and cost of development model, revitalize the brand, reshape the image. In the major auto companies in China, Guangzhou Automobile’s own brand started later, but chose from the most competitive high-class car into the market. In the hot car procurement around the country, Guangzhou Automobile Chuan Qi to “C-class car platform, B-class car quality, A-class car prices ” much favored official car market. We not only want to ask, how is the Chinese brand of GAC made out? Chuanqi can write the legend of GAC Group? To this end, the magazine in-depth interview with Guangzhou Automobile Passenger Vehicle Company, site visits, Liu Chuan Qi Qi. ..