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企业文化既是一门管理文化,又是一门营销文化。企业要把自己的商品推销出去,参与激烈的市场竞争,并占据一席之地,这不是一件容易的事情。面临国际化的竞争,我们的企业如何走出去?我认为,这是所有企业家都应该认真思考的问题。这对企业的发展非常重要,企业走出去,一定要靠企业的文化。文化是企业发展的软实力,企业要建设有自己特色的企业文化。过去,我们传统的思维方法认为,经济和文化是“两张皮”。现在,我们要千方百计把它们融合起来。对企业来讲,这一直是个难题。
Corporate culture is not only a management culture, but also a marketing culture. Enterprises to sell their products out to participate in the fierce market competition, and occupy a space, this is not an easy task. In the face of international competition, our business how to go out? I think this is all entrepreneurs should seriously consider the issue. This is very important for the development of enterprises, enterprises go abroad, we must rely on the corporate culture. Culture is the soft power of enterprise development, and enterprises should build their own unique corporate culture. In the past, our traditional way of thinking was that economics and culture were “two skins.” Now, we want to do everything possible to bring them together. For businesses, this has always been a problem.