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一、商标与使用企业名称(字号)权利冲突的特点商标与企业名称之间的权利冲突纠纷早已存在,但过去并不突出,也没有引起人们的广泛关注。近年来,随着市场经济的发展和市场竞争的加剧,企业为了争夺市场、获取更好的经济效益,对商标的作用日益引起重视。而某些企业受利益驱动,故意造成商标与企业名称的混淆,实施不正当竞争,导致市场混淆,侵占或损害他人商
First, the trademark and the use of the name of the company (size) the characteristics of the conflict between the rights of the trademark and the name of the enterprise dispute has long existed, but in the past did not highlight, nor did it cause widespread concern. In recent years, with the development of market economy and the intensification of market competition, enterprises have paid increasing attention to the role of trademarks in order to compete for the market and obtain better economic benefits. Some enterprises, driven by profits, deliberately cause confusion between the trademark and the name of the enterprise and unfair competition, leading to confusion, misappropriation or damage to others in the market